Metro.co.uk – most pisstaking popover ad ever?

I know that sites need advertising to survive. I also know that overly intrusive advertising can kill the user experience.  Check out this visual nightmare from Metro.co.uk  that I was presented with when trying to read about the fat sleeping benefits supervisor that Lucien Freud made a star – a full 850x1025px of  graphical madness. “Less is more” is clearly not a memo that reached the boys at Metro / O2.

Thanks guys!

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