Google using alt attributes to title SERPs

Weird little glitch, spotted by the ever-vigilant Rick Tobin at Circus Media. Google is showing the title of our SERP result and choosing the alt attribute of the header image, rather than any on-page text or page title.

Sigh.

Admittedly, we’re still working through a back-catalogue of woes on the site, including a lack of a homepage H1, but this surprised me a little – although it offers a small insight into what factors Google use when trying to give context to a page.

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Categories: SEO

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