One of trad SEO’s biggest gripes for the last couple of years is the obscuring of keyword data in Analytics. Of course, much of that data has actually been available in Webmasters Tools for quite a while now
Until today (so far as I’ve seen – it’s probably been rolled out all over the place in stages) the nearest equivalent data in Analytics was found under the Acquisition > Keywords > Organic screen.
But now? That’s gone, and the data from GWT is showing up in Analytics
This is a nice move, as it puts back a little context into the job rather than educated guesswork based on landing page URLs. It still means a bit of legwork if you want to do detailed analysis but for most SEO purposes it is a long-overdue move. The only critical issue with this is that assuming it follows the pattern used in Webmasters Tools the data will only be available for the last 90 days, and won’t include the last 2 days – which will obviously cause some limitations in analysis.